Campaign for Respect

In October 2016, we were commissioned to bring to life the Porter Davis brand promise and true north ‘Respect the Dream’ by creating a campaign that would encourage positive change within the community.

Key achievements beyond Price and Profit:

Drove development of brand purpose ‘Respect the Dream.’ Evolved brand belief into brand activist campaign, resulting in more people considering building with Porter Davis than any competitor. Facilitated development of brand value initiated and led a $10mil workplace and cultural transformation with 97% of employees rating an improvement in work satisfaction.

Transformed the business’s digital footprint resulting in 100%+ increase in website traffic.